Jack Collins

About

Jack Collins is a multidisciplinary graphic designer. Originally from Dublin, Ireland he now lives in New York and works at Pentagram. He designs brands, books, magazines, identities, posters, icons, websites, apps, animations, packaging, signage, experiences and long bios. 

Experience

Senior Designer
Pentagram (New York)
2019 – Present

Designer
Pentagram (New York)
2015 – 2019

Visiting Lecturer
SVA, NYU ITP, IADT (Dublin)

Awards

100 Archive Selection
2015, 2016, 2017

Winner – Digital Design
IDI Graduate Design Awards
2015

Commendation – Visual Communication
IDI Graduate Design Awards
2015

IADT Faculty of Film, Art + Creative Technologies Thesis Award
2015

Merit
ISTD Student Assessment
2015

Freelance Availability

Available for freelance work.

Education

First Class Honors BA in Visual Communication Design
IADT, Dublin, Ireland
(2011 – 2015)

Exhibitions

Future Proofed 2015
Dublin, Ireland

IDI Graduate Design Awards 2015
Dublin, Ireland

Affiliations

AIGA

ISTD

IDI

100 Archive

Experience

Senior Designer
Pentagram (New York)
2019 – Present

Designer
Pentagram (New York)
2015 – 2019

Visiting Lecturer
SVA, NYU ITP, IADT (Dublin)

Freelance Availability

Available for freelance work.

Education

First Class Honors BA in Visual Communication Design
IADT, Dublin, Ireland
(2011 – 2015)

Awards

100 Archive Selection
2015, 2016, 2017

Winner – Digital Design
IDI Graduate Design Awards
2015

Commendation – Visual Communication
IDI Graduate Design Awards
2015

IADT Faculty of Film, Art + Creative Technologies Thesis Award
2015

Merit
ISTD Student Assessment
2015

Exhibitions

Future Proofed 2015
Dublin, Ireland

IDI Graduate Design Awards 2015
Dublin, Ireland

Affiliations

AIGA

ISTD

IDI

100 Archive

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Show Project Info

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Project Credits

Pentagram

Eddie Opara

Ken Deegan

Jack Collins

Paul Yoon

Dana Reginiano

Typeface Design

Chester Jenkins

Animation

Pierce Cunnane

Photography

Lauren Coleman

Project Description

As lululemon has grown as a lifestyle brand, it has started looking for new ways to connect with its customers through products and experiences. One such initiative is lululemon practice, the company's first loyalty program.

The brand identity for the program centres around a new custom-designed stencil version of the lululemon brand typeface called Calibre practice Light. The typeface forms the basis of key expressions of brand voice as well as graphic indicators like numbers. It features across all brand applications as well as within orbital circular patterns that evoke movement, energy, flow and repetition, all core elements of one’s yoga or fitness practice.

Members who join practice receive a welcome box that provides a “tool kit” for their personal practice. The practice typographic patterns cover the exterior of the kit, blind debossed in a silver foil. The box itself is constructed of a tactile, uncoated heavy-weight card stock and easily opens and reseals with a magnetic closure. Inside, members find the gift of a piece of apparel customized for their city and a set of personal development cards with daily exercises that help them on their path to self-development and mindfulness.

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