Design of a custom iconographic system and typeface for the launch of Samsung Mobile’s flagship products the Samsung Galaxy S8 and S8+.

Pentagram collaborated with the Samsung Innovation Team on the design of a new iconographic framework for their range of smartphones. Named “Light&Line,” this system draws from the elegant design of the S8 and its innovative Infinity Display (the biggest screen ever seen on a mobile device of this size.) The icons reference the smooth curvature of the phone and are drawn in a single expressive line. An underlying grid structure gives consistency and guidance in introducing breaks and curves that help abstract the forms. Incorporating simplicity, perception and movement, the approach renders the icons in interesting and unexpected paths that suggest light playing across an object.

The system also includes the “container,” a graphic shape that accommodates the icons, with curvature based on the phone, and is a derivative of the tittle from the ‘i’ of the Samsung One font originally designed by Neville Brody. 

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics.