Jack Collins
About
Jack Collins is a multidisciplinary graphic designer. Originally from Dublin, Ireland he now lives in New York and works at Pentagram. He designs brands, books, magazines, identities, posters, icons, websites, apps, animations, packaging, signage, experiences and long bios.
Experience
Associate Partner
Pentagram (New York)
Present
Senior Designer
Pentagram (New York)
2019 – 2022
Designer
Pentagram (New York)
2015 – 2019
Visiting Lecturer
School of Visual Arts (New York), NYU ITP (New York), Institute of Art & Design Technology (Dublin)
Awards
TDC Communication Design Awards
Type Directors Club
2022, 2021, 2020
100 Archive Selection
2020, 2019, 2017, 2016, 2015
Winner – Digital Design
IDI Graduate Design Awards
2015
Commendation – Visual Communication
IDI Graduate Design Awards
2015
IADT Faculty of Film, Art + Creative Technologies Thesis Award
2015
Merit
ISTD Student Assessment
2015
Elsewhere
Freelance Availability
Available for freelance work.
Education
First Class Honors BA in Visual Communication Design
IADT, Dublin, Ireland
(2011 – 2015)
Exhibitions
G'Wan Ireland (2020)
Dublin, Ireland
Soon is Now (2020)
Dublin, Ireland
Future Proofed (2015)
Dublin, Ireland
IDI Graduate Design Awards (2015)
Dublin, Ireland
Affiliations
AIGA
ISTD
IDI
100 Archive
Elsewhere
Experience
Associate Partner
Pentagram (New York)
Present
Senior Designer
Pentagram (New York)
2019 – 2022
Designer
Pentagram (New York)
2015 – 2019
Visiting Lecturer
School of Visual Arts (New York), NYU ITP (New York), Institute of Art & Design Technology (Dublin)
Freelance Availability
Available for freelance work.
Education
First Class Honors BA in Visual Communication Design
IADT, Dublin, Ireland
(2011 – 2015)
Awards
TDC Communication Design Awards
Type Directors Club
2022, 2021, 2020
100 Archive Selection
2020, 2019, 2017, 2016, 2015
Winner – Digital Design
IDI Graduate Design Awards
2015
Commendation – Visual Communication
IDI Graduate Design Awards
2015
IADT Faculty of Film, Art + Creative Technologies Thesis Award
2015
Merit
ISTD Student Assessment
2015
Exhibitions
G'Wan Ireland (2020)
Dublin, Ireland
Soon is Now (2020)
Dublin, Ireland
Future Proofed (2015)
Dublin, Ireland
IDI Graduate Design Awards (2015)
Dublin, Ireland
Affiliations
AIGA
ISTD
IDI
100 Archive
lululemon practice
Show Project Info
">Project Credits
Pentagram
Eddie Opara
Ken Deegan
Jack Collins
Paul Yoon
Dana Reginiano
Typeface Design
Animation
Photography
Project Description
As lululemon has grown as a lifestyle brand, it has started looking for new ways to connect with its customers through products and experiences. One such initiative is lululemon practice, the company's first loyalty program.
The brand identity for the program centres around a new custom-designed stencil version of the lululemon brand typeface called Calibre practice Light. The typeface forms the basis of key expressions of brand voice as well as graphic indicators like numbers. It features across all brand applications as well as within orbital circular patterns that evoke movement, energy, flow and repetition, all core elements of one’s yoga or fitness practice.
Members who join practice receive a welcome box that provides a “tool kit” for their personal practice. The practice typographic patterns cover the exterior of the kit, blind debossed in a silver foil. The box itself is constructed of a tactile, uncoated heavy-weight card stock and easily opens and reseals with a magnetic closure. Inside, members find the gift of a piece of apparel customized for their city and a set of personal development cards with daily exercises that help them on their path to self-development and mindfulness.
