lululemon practice
Branding, custom typeface and packaging design for lululemon’s new loyalty program.
![](https://freight.cargo.site/t/original/i/8e92ed69d9aa111be5e60ab24db2f47a1e5062d16203e67871d334dd21d78b50/EO_lululemon-practice_01-alt.jpg)
![](https://freight.cargo.site/t/original/i/f6466b6974a63898d29017ae2fa844b1427c8abf10d2d39456038bd1a6f86ed5/EO_lululemon-practice_blogpost_2020_10.jpg)
![](https://freight.cargo.site/t/original/i/85beba47fa44f03f5cdb0a63f6a892bafbacd5e1a3f4ee682d7436b399cdc0c5/EO_lululemon-practice_blogpost_2020_13.jpg)
![](https://freight.cargo.site/t/original/i/b1ef9d6111b58d17a06fb8938a4b190950e8e3c176ff236cf90aa1bb47dc9250/EO_lululemon-practice_blogpost_2020_14.jpg)
![](https://freight.cargo.site/t/original/i/a91cb42cf444e5532f0860f15837695278d303721addfa2bce150e0086ed693a/EO_lululemon-practice_blogpost_2020_12.jpg)
ADDITIONAL CREDITS
Pentagram
Eddie Opara
Ken Deegan
Paul Yoon
Dana Reginiano
Eddie Opara
Ken Deegan
Paul Yoon
Dana Reginiano
Animations
Pierce Cunnane
Pierce Cunnane
Photography
Lauren Coleman
Lauren Coleman